About Us

You can invest thousands in a flashy website, but it’s all for nothing if your content’s just not hitting the mark.


You need content that:

  • Speaks directly to your potential clients (in a way they can understand), and also

  • Speaks to Google.


It can’t just do one or the other - it has to do BOTH. And it has to sell your practice at the same time.


This isn’t as easy as it seems - especially with YMYL areas like the law. It’s as much an art as it is a science, and it takes a writer with a unique background and skillset to get it right.


As the former Director of Content for a major law firm SEO company, I personally appreciate how hard it is to find someone who knows the law and can spin it into a piece of content that’s informative and has heart.


That’s where I come in.


My name is Katrina Petrovich, and I'm a licensed attorney who’s been writing rank-worthy, built-to-convert law firm SEO content for over a decade. I hold a BA in Criminology and Criminal Justice from the University of Maryland (go Terps!), a JD from Rutgers School of Law - Newark, and an LLM in Taxation and Estate Planning from Temple University Beasley School of Law. I've also studied international law at Leiden University in the Netherlands.


I've helped create compelling, conversion-driven content for law firms in competitive markets specializing in:

  • Personal injury law

  • Criminal defense law

  • Employment law

  • Tax law

  • Cannabis law

  • Business law

  • Bankruptcy law

  • Family law, and

  • Other areas of practice.


If you want to elevate your law firm website content, don’t hesitate to reach out to me for help. I offer one-time content packages and/or ongoing content services to attorneys and law firms across the country.


I’m currently accepting a limited number of new clients for 2023 - reach out to discuss your content needs today.